Featured New — GEO
When AI answers, make sure it answers with your name.
A growing share of your customers never see a results page. They ask ChatGPT which contractor to trust, ask Google's AI where to eat tonight, and let shopping agents shortlist vendors. Generative Engine Optimization is how your business wins those moments — and it is the center of our practice.
The shift
Buyers increasingly get one synthesized answer instead of ten blue links. If you're not in the answer, you're not in the consideration set.
AI answers name two or three businesses, not a page of results. The visibility gap between cited and uncited businesses is wider than SEO ever was.
Most local and mid-market businesses have done nothing here. Moving now means competing for position before your market wakes up.
How we do it
The four pillars of our GEO practice.
Entity Engineering
AI engines think in entities, not keywords. We make your business a well-defined entity: schema.org markup on every page, consistent NAP data across the web, knowledge-panel hygiene, and llms.txt guidance for AI crawlers.
Citable Content
LLMs cite content that answers specific questions with specific facts. We build answer-formatted pages — real numbers, named expertise, structured comparisons — engineered to be quoted, not just crawled.
Authority Signals
Review velocity, press citations, directory integrity, and expert bylines. The signals AI engines use to decide who is trustworthy overlap with — but exceed — classic link building.
Answer Monitoring
A tracked panel of the prompts your buyers actually ask, run across major AI engines monthly. You see exactly where you appear, where competitors do, and what moved.
GEO, answered
Frequently asked questions
What is Generative Engine Optimization?
GEO is the practice of making your business visible, accurate, and preferentially recommended inside AI-generated answers — ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and voice assistants. Where SEO optimizes for ranked links, GEO optimizes for being cited and named in synthesized answers.
How is GEO different from SEO?
SEO earns you a position on a results page; GEO earns you a place inside the answer itself. AI engines favor entities they can verify: consistent structured data, authoritative citations, specific factual content, and real-world signals like reviews. Good SEO is a prerequisite — GEO builds on top of it with entity engineering, citation strategy, and answer-formatted content.
Can you measure GEO results?
Yes. We track AI-answer presence across a panel of high-intent prompts for your business and market, monitor AI-referral traffic in analytics, and tie both to lead and revenue outcomes. You see which engines recommend you, for which questions, and how that trend moves month over month.
How long does GEO take to work?
Structured-data and accuracy fixes often surface in AI answers within weeks because engines re-crawl entity sources frequently. Authority building — citations, reviews, content depth — compounds over one to two quarters, similar to SEO but with faster feedback loops on factual corrections.
Find out what AI says about you today.
Our AI Visibility Audit runs your market's highest-intent prompts across the major engines and shows you exactly where you stand — and what to fix first.