Best Strategies to Boost Your Facebook ROI

Everyone knows Facebook can be a great place to attract new customers. A matter of fact, except for maybe sending emails to your own list of customers, Facebook is considered by many to be the best at generating positive returns for advertisers. But given the fact that Facebook offers several campaign options – which will generate the best return? Facebook Marketing Options:

• Facebook Posts: Content you create about your business including photos, pictures, videos and text. Who will see it? Mostly people who are already following your profile page.
• Facebook Posts with Boosts: A "Boosted" Facebook post is essentially a regular post you’ve created that you pay to promote to a larger or more targeted audience.
• Facebook Ads: Ads that can include photos, pictures and video that promote your business. Who will see it? People on Facebook you identify as high-quality prospects and potential customers based on their demographics, geography, interests, shopping, searching and online browsing activity.

So which Facebook option generates the best returns? While all three forms of Facebook marketing can be valuable tools for businesses large and small, Facebook Advertising is known to usually generate the highest return and here's why: Targeting: Facebook advertising allows for highly specific, precision targeting based on demographics, interests and behaviors. For instance, you can reach:

• Homeowners with household income over $150K, who live in New York and are in the market for a new luxury SUV
• People within a 30-mile radius who are music lovers and like finding new entertainment venues and restaurants
• People in your city who may be going through or considering a divorce
• People in the market for a new cell phone
• People who are new to the area
• Homeowners who have recently been doing online research about home repairs
• And much, much more

With Facebook Advertising, the targeting options are endless and very detailed. Facebook’s advanced technology and algorithms are incredibly effective at finding the right people at the right time. Facebook accomplishes this due to their:

• Reach:Facebook has a massive user base – with 250 million active monthly users in the US! This provides marketers with the potential to reach a vast audience but also allows for effective niche and local marketing.
• Measurable Results:Facebook advertising provides detailed analytics, allowing you to track key metrics like impressions, clicks, conversions and cost per acquisition. This data-driven approach enables you to optimize campaigns for maximum ROAS (Return On Advertising Spend) .
• Variety of Ad Formats:Facebook offers a wide range of ad formats, including image, video, carousel and lead generation ads, allowing you to choose the most effective format for your campaign goals. Facebook posts and boosted posts can also be valuable, but their reach and targeting capabilities are more limited.

Facebook Marketing Options -- Pros and Cons Facebook Posts: Pros: No cost if you do it yourself and low-cost to have someone do it for you. A good way to keep in communication with your current audience. Cons: You’ll need to come up with professional looking content on a virtually non-stop basis. Plus, the reach is typically to current followers. Facebook Posts with Boosts: Pros: Boosting your posts can increase their visibility and reach a wider audience and the cost can be quite low. Cons: The targeting options are less granular compared to full-fledged Facebook ads meaning you can’t specify who you want to reach with as much detail and specifics. Facebook Ads: Pros: Facebook advertising offers the most powerful combination of targeting, reach, and measurability, making it the most likely to generate the highest ROI (Return On Investment) for marketers. Cons: May require a higher monthly budget. In summary: If your goal is to target, reach and engage a specific group of consumers in your geographic area and increase sales and revenue for your business, Facebook Advertising is the most effective option due to its advanced features and targeting capabilities. However, keep in mind you can do both and posting original content to your Facebook profile along with running Facebook Ads, can engage and activate both existing and new followers. When you attract potential new customers via your ad campaign and they visit your Facebook profile to check out what you’re all about, they will see all the great, new content you have created. This increases your credibility and improves the chance that they will take the next step on their purchase journey. Blast Marketing Agency is dedicated to helping local and regional businesses with all their online marketing needs and provides all three of these services: Facebook Posts, Boosts and Advertising. Please contact us if you would like to learn more and find out what works best for you. Feel free to go to: My Calendar to book a call. Thanks!